At this time, everybody should think about digitalizing their business. And the article says that leaders must deliberately rethink how work is performed, to better adapt to today’s work culture, clearly because of the COVID-19, causing everybody to accelerate...
Applying an integrated b2b marketing strategy brings a lot of rewards and challenges some of the prizes. For example, people in the survey mentioned a more seamless customer experience for their buyers, more consistent messaging across channels, and greater alignment...
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