ABM - ACCOUNT BASED MARKETING
Automate your digital marketing & sales funnel
ONLINE BOOTCAMP
ABM - Brochure
Learn how to enter targeted accounts with B2B value based sales! Instantly test what works and get real-time, personalized feedback.
Learn in a peer group of likeminded highly motivated professional decision makers and instantly monetise what you learn!
Tap into high value digital sales and lead generation channels to target high ticket leads using account based marketing tactics.
Save significant effort, time and money with automated sales tools like hubspot account based marketing martech stack.
86% of B2B professionals
dedicate at least 2 hours a week to industry-specific learning and growth!
How many hours a week do you spend on sharpening your ABM Skills?
You will receive coaching, sales effective templates, tools for sales and lead automation and many more from B2B sales and revenue generation experts and generate at least 50 qualified leads if you follow this 1h/8 weeks of digital training and get together a sales process that will produce leads for you long term!
Focused on the actual business leads and opportunity generation activities and adapting your own prospecting method, sales process and demand generation channels.
You’ll be guided through a series of steps that will help you identify the right goals, the sales process, marketing and sales alignment, suitable leads, ways to connect with these ideal customers.
You will receive 1:1 and group coaching, sales effective templates, tools for sales and lead automation and many more from B2B sales and revenue generation experts.
Explore new digital channels to increase your B2B number and quality of leads.
Apply what you learn and get real-time, personalized feedback on what works.
Save time and money with automated sales tools that suit your needs!
BUT WHAT IS ABM?
Account-based marketing (ABM) is a targeted growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts.
Account-based marketing allows you to filter out less-valuable companies early on and ensure Marketing and Sales are in complete alignment! That way, your company can engage your potential clients much faster and more efficiently.
WHO IS THIS ABM BOOTCAMP FOR?
Marketing Leaders
Business Owners
Sales Managers
Marketing Managers
Business Development Managers
Growth Hackers & Enablers
MARKETING STRATEGY PROGRAM
ABM is a 2-month online course designed for sales professionals and business owners that want to generate more leads and attract new opportunities for their business. The digital training series is designed to cover the entire sales cycle and integrates a wide range of automated tools to increase the overall efficiency.
BENEFITS OF ABM
Measures your return on investment.
Streamlines the sales cycle.
Expands business through account relationships.
Keeps Marketing and Sales aligned.
Maximizes your business’s relevance among high-value accounts.
Delivers consistent customer experiences.
ACCOUNT-BASED MARKETING STRATEGY
Identify Account
Predictive Planning
Engage Targets
Orchestrate Channels
Identify Account
Predictive Planning
Engage Targets
Orchestrate Channels
All done!
Automate
Measure & Optimise
Value Based Selling
All done!
Automate
Measure & Optimise
Value Based Selling
In this 8 weeks ABM interactive coaching program, you will outline your ABM process allowing you to accustom yourself with every step of the ABM – Account Based Marketing process while implementing and getting the feedback on what is working and what not.
SEE HOW WE HELPED OTHERS
WHAT IS THE DIFFERENCE BETWEEN ABM COURSE AND A TRADITIONAL LEAD GENERATION COURSE?
Traditional lead generation courses separate the sales and marketing teams, while ABM courses and programs bring the two together. ABM also focuses more on outbound instead of inbound strategies. Traditional lead generation methodologies involve casting a big net with your campaigns and pulling in as many prospects as possible. However, this approach can result in catching a bunch of unqualified leads. To secure the right targets, ABM defines a much narrower market and reaches out to them with outbound tactics.
Furthermore, traditional lead generation focuses almost exclusively on generating new leads, and the more, the better. ABM takes a different approach. In addition to targeting new high-value accounts, it also concentrates on retaining your existing customer base through cross-selling and up-selling.
You’ll get at least 50 qualified leads if you implement the suggested tips and tricks on top of valuable certifications of your skills that testify your success with the implementing the program.
The live B2B ABM Interactive Bootcamp Coaching Program gets started on November 1st. You will have full access to the course content materials, recommended ABM tools, 1-on-1 live coaching sessions, and ongoing support in this package. You will get a certification, business development, career and network opportunities and ongoing support of our B2B Academy alumni community of business owners, marketers and sales leaders to ensure your long term success with the methodology.
You will team up with like minded professionals for a great experiential learning opportunity and network and business development directly with your course peers.