Benefits and Challenges of B2B Integrated Marketing

👤Author: B2B Academy
📅 Date: 17 January 2022

Applying an integrated b2b marketing strategy brings a lot of rewards and challenges some of the prizes. For example, people in the survey mentioned a more seamless customer experience for their buyers, more consistent messaging across channels, and greater alignment across the organization.
The type of challenge they mentioned, on the other hand, is the fact that data is a mess.




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