Capturing the attention of prospective clients through cold emails has become quite the challenge nowadays. In that sense, a compelling, personalized subject line can make the difference between an email being opened and one being directed to the trash folder. This...
How personalized are your marketing strategies? In 2024, McKinsey reports that creating highly customized marketing experiences is a must for any B2B company since it can help you achieve a 20% increase in customer satisfaction and a 10-15% increase in sales...
Understanding where your competitors get their web traffic can be key to unlocking new growth opportunities. Identifying productive channels and strategies your competitors use allows you to effectively shift your approach and exploit these avenues. This article...
Here’s a personal insight. As a martech strategist with almost 20,000 LinkedIn connections, I’ve learned a thing or two about driving engagement on the platform. My journey from modest impressions to significant engagement has been both challenging and...
The course “How to Market Your B2B Business in the US” from B2B Academy, presented by speaker Lory Niculae, explores strategies for expanding and marketing B2B businesses in the United States. The course emphasizes the importance of understanding the US...
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