Here’s a personal insight. As a martech strategist with almost 20,000 LinkedIn connections, I’ve learned a thing or two about driving engagement on the platform. My journey from modest impressions to significant engagement has been both challenging and enlightening. Today, I want to share some personal insights and strategies that have helped me enhance my LinkedIn presence to position as a thought leader in the martech space, particularly through leveraging Linkedin as a way to engage my audience in AI-powered digital events as a next stp in setting up a meaningful conversation.
Why Linkedin And How It Ads To The Bottom Line?
Several years ago, I embraced the concept of value-based selling and social selling. Engaging directly with individuals through their posts and participating actively in groups are not just about building a network—they’re about nurturing relationships. By commenting thoughtfully on posts and contributing to group discussions, I position myself as a knowledgeable peer and a resource in the martech community. This approach has been instrumental in transforming connections into conversations and, ultimately, into B2B collaborations. It’s a strategy that not only enhances visibility but also solidifies trust, proving that authentic engagement can drive substantial business results.
The Power of Video Clips from Webinars, Courses and Podcasts on LinkedIn
LinkedIn videoclips impact vs image posts
The game changer for me was when I started integrating video clips into my regular LinkedIn posts. I consistently post almost daily, and these snippets are usually 1-minute highlights from various podcasts I am a guest of, a host of or from our digital events, courses or webinars. We are repurposing content with video marketing using various video automation tools that clip the most engaging content automatically and give me a predictive engagement score. I’ve noticed that my audience engages more actively with content that provides value without demanding too much time upfront. The tools that I like are Vizars and Vydio. We shared a lot about the Ai tools we used in our last course on AI tools for lead generation here.
Even mentioning well-known brands like Hubspot or Salesforce or industry leaders in the post or video tends to spike engagement. It seems that my network values the association with recognizable names and the insights they bring or the LinkedIn algorithm will prioritize high-traffic keywords and names. This has been an important factor in increasing my post impressions and follower count. It increases even more if I tag and ask the brands or people to comment or reshare of course.
Carousel Posts Are The Thing For Paid Engagement
LinkedIn PPC performance vs organic
When it comes to paid promotions, carousel posts have been remarkably effective, even more so than video. This format allows me to showcase multiple insights into a single topic in a dynamic, visually engaging way while adding and testing multiple CTAs with each carousel frame. For example, during a recent AI-powered event ,
LinkedIn paid ads performance with each format
I used carousel ads to highlight key speakers and takeaways, significantly increasing interactions from my target B2B audience. PPC on Likedin performs 50X better for a Likedin Page post and 10X better than a personal organic LikedIn post in terms of impressions and engagement. Even with a small budget you can go a long way into setting up a solid LikedIn pressence and getting followers and leads.
What Works as Strategies for LinkedIn Success?
Here are some of the tactics I’ve employed that you might find useful:
- Consistency I found is key, for thought leadership I keep my posting frequent, which helps in keeping the audience engaged and the conversations flowing.
- I highlight industry trends based on data I gather from Google Trends, Answer the Public, and many more. Including insights from well-known brand figures not only boosts credibility but also engagement. It’s a strategy that consistently pays dividends.
- While video clips are my staple, I mix articles, quick tips, infographics, and more to keep the content fresh and appealing to different audience segments.
- I always aim to create posts that invite comments and discussions. Asking questions, polls, or for opinions not only increases visibilitybut also fosters a community feeling. I also engage quite heavily in 1:1 conversations, automating valuable content tips and free giveaways or invites to digital events, courses, or conferences.
- I regularly review which posts perform best and refine my strategy accordingly. This data-driven approach helps me stay aligned with what my audience wants and get them more valuable content.
- I see LikedIn as a way to initiate conversartions, a first step into the meaningful B2B conversations, a way to position as a thought leader. manytimes I see Likedin great conversations that do not lead to the next phase in nurturing the audience. it is a great way to build a community, to drive and position significan tocntent, events or engamenet with speciifc strategies in a clear funnel.
Using LinkedIn effectively, especially as a professional growth and networking platform, requires consistency, creativity, and a keen understanding of audience preferences. For those of us in the tech and martech sectors, knowing how to use AI to fuel webinars or courses as a follow-up to LinkedIn strategies can significantly amplify our engagement and visibility.
Every post is an opportunity to spark a conversation and connect with someone in your target audience, so make each one count!
