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Learn Who Really Decides in Deals

Learn Who Really Decides in Deals

by | Sep 23, 2025 | Blogs

When you think about a B2B deal, who comes to mind? Probably the people sitting at the table or on the video call: the procurement lead, the department head, maybe the CMO or CTO. But here’s the twist: many decisions are heavily shaped by people who aren’t even in the...
Why Logic Isn’t the Only Driver in B2B Decisions

Why Logic Isn’t the Only Driver in B2B Decisions

by | Sep 18, 2025 | Blogs

When most people think about B2B buying, they envision rational spreadsheets, detailed ROI calculations, and lengthy committee meetings. Logic and data, right? Not entirely. Yes, logic plays a big role. But emotions, trust, and perception influence decisions more than...
AI in B2B: What’s Real and What’s Just Noise

AI in B2B: What’s Real and What’s Just Noise

by | Sep 16, 2025 | Blogs

AI has become the buzzword of the decade in B2B. Every week, there’s another claim about how it will reshape sales, marketing, customer support, and beyond. But here’s the real challenge: what’s genuinely valuable, and what’s just noise? If you’re leading in B2B, you...
How B2B Buyers Avoid Dependence on One Supplier

How B2B Buyers Avoid Dependence on One Supplier

by | Sep 4, 2025 | Blogs

Nobody enjoys the feeling of being stuck. Think about everyday situations: a phone plan that keeps you locked into a package you no longer need, a streaming service that continues charging your card long after you’ve stopped watching, or that gym membership that...
How to Win B2B Buyers with Adaptability

How to Win B2B Buyers with Adaptability

by | Sep 2, 2025 | Blogs

The dangers of generic pitches and how to show true adaptability If you’ve worked in B2B long enough, you’ve probably been on both sides of the table: once as the vendor pitching your solution, and once as the buyer sitting there, nodding politely while thinking,...