Episode 16: Strategies for Scaling Cybersecurity Businesses

👤Author: Claudia Ionescu
📅 Date: 3 October 2024

In this episode, Craig Sandman, CEO of Symbol Security, shares his journey in building a cybersecurity platform that helps businesses reduce human risk through awareness training and compliance. Craig discusses how partnerships, marketing strategies, and automation have contributed to Symbol Security’s growth, as well as the challenges in scaling cybersecurity solutions.

Key Topics of This Episode:

  • Cybersecurity Awareness and Compliance
  • Challenges in Cybersecurity and Business Growth
  • Partner Ecosystem and Managed Services
  • Use Cases and Client Stories
  • Gamification and Engagement in Cybersecurity Training
  • Marketing Challenges and Growth Strategies
  • Advice for Cybersecurity Entrepreneurs

If this episode helped you identify some common areas for growth, where marketing could pitch in, you can schedule a free consultation with us to find out how we can help you scale your own cybersecurity business!

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