The course B2B Omnichannel Marketing Strategy from B2B Academy, led by Daniel Chioveanu and Oana Lefter, focuses on strategies for coordinating your marketing efforts across all channels. This course is designed for tech business owners, B2B marketing professionals, and sales leaders seeking to leverage omnichannel marketing strategies. Whether you’re exploring omnichannel for the first time or looking to optimize your current strategy, this session will equip you with the insights necessary for success.
Main topics:
- Introduction to Omnichannel Marketing: Definition and core principles of omnichannel marketing;
the importance of a customer-centric approach in creating a unified experience across all channels. - Omnichannel vs. Multichannel Marketing: The main differences between these approaches and strategic advantages for choosing omnichannel.
- Strategic Integration of Channels: How to effectively mix and match different channels, including digital, social media, and physical events.
- Leveraging Marketing Automation and CRM Tools for Omnichannel Marketing: The role of technology, including marketing automation platforms and CRMs in omnichannel strategies; Using analytics and data to personalize marketing strategies to individual customer needs.
- Case Studies and Real-World Success Stories: Hands-on case studies showcasing our clients’ successful omnichannel strategies.
If you liked this session, don’t miss the chance to register for our next course “Using AI for Lead Generation: Software, Tools, and Processes“:
