When you think about procurement, what comes to mind? Probably long spreadsheets, tough negotiations, and people who seem trained to say “no” before...
AI and Procurement: Smarter Choices for B2B Buyers
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Learn Who Really Decides in Deals
When you think about a B2B deal, who comes to mind? Probably the people sitting at the table or on the video call: the procurement lead, the...
Why Logic Isn’t the Only Driver in B2B Decisions
When most people think about B2B buying, they envision rational spreadsheets, detailed ROI calculations, and lengthy committee meetings. Logic and...
AI in B2B: What’s Real and What’s Just Noise
AI has become the buzzword of the decade in B2B. Every week, there’s another claim about how it will reshape sales, marketing, customer support, and...
How B2B Buyers Avoid Dependence on One Supplier
Nobody enjoys the feeling of being stuck. Think about everyday situations: a phone plan that keeps you locked into a package you no longer need, a...
How to Win B2B Buyers with Adaptability
The dangers of generic pitches and how to show true adaptability If you’ve worked in B2B long enough, you’ve probably been on both sides of the...
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