We found that it takes a lot of activity to generate a sale, just from social media and e-commerce; this is how I refer to it. But the average sale size is much higher than our actives from proactive culling. So why is that? I don’t know. I mean, I can surmise some things. One is frequent education. Right. So ours is an educational sell. As I said, it’s not Coca-Cola versus Pepsi, and it requires some thought. And there’s not as much competition for drinks as in our space; there’s just not as much competition in DMS.
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