Search Visibility Bootcamp: SEO, Google Ads & AI
🗓️ Start Date: April 28th
🕗 Duration: 6 weeks
💸 Price: €750
💻 Format: Live training sessions
COURSE DESCRIPTION
Buyers navigate a fragmented ecosystem of Google search, paid ads, vertical platforms, and AI assistants like ChatGPT, Perplexity, and Gemini. If your business isn’t visible where customers are searching, you’re losing revenue. This 6-week Search Visbility Bootcamp teaches how to capture demand across the entire search funnel, bridging technical SEO, Google Ads, and AI-driven discovery into a unified strategy for 2026.
Bootcamp Modules OverviewThis cohort kicks off on April 28, with weekly live sessions every Tuesday from 3:00 PM to 5:00 PM EET, running for 6 weeks and wrapping up on June 2.
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Module 1: The Search Ecosystem and its Components
→ Intro – Why Does Search Matter?
→ History, Present & the Future of Search
→ How Does a Search Engine Work?
→ Reading & Practice -
Module 2: Demand - Keyword Research
→ Keyword types
→ Volumes
→ Planning -
Module 3: Onpage Optimization & Content
→ Onpage Elements
→ Content Enhancements, Context, Quality
→ AI Content Production
→ Site Organization -
Module 4: Technical SEO • Prerequisites Off-Page SEO
→ WWW Ecosystem & Components
→ Technical SEO
→ Off-Page SEO & Authority
→ Reading & Practice -
Module 5: SEA / SEM - Google Ads
→ SEO vs SEA
→ Google Ads – Basic Concepts
→ Google Ads – Conversions
→ Important KPIs
→ Pricing Models
→ Agency & Professional Tools -
Module 6: The AI Disruption - AI Engine Optimization
→ Search and the AI Disruption
→ What is AI?
→ Use Cases for AI
→ Being Visible in AI Search
WHY ENROLL FOR THIS BOOTCAMP?
Learn how SEO, Google Ads and AI search visibility work together in modern marketing strategies.
Understand how buyers search for solutions and how your company can capture demand at the right moment.
Develop a clear framework for search strategy planning across organic search, paid campaigns and AI discovery platforms.
Apply what you learn through practical exercises, frameworks and real world examples.
WHO IS THIS BOOTCAMP FOR?
Marketing Leaders
Business Owners
Sales Managers
Marketing Managers
Business Development Managers
Growth and Demand Generation Managers
ABOUT THE SEARCH MARKETING PROGRAM
This is a hybrid training program featuring 6 weekly live sessions (2–2.5 hours each) complemented by self-paced exercises, practical frameworks, templates, and curated resources to immediately apply the concepts.
BENEFITS OF AN INTEGRATED SEARCH VISIBILITY STRATEGY
Ensures your company appears where buyers search today: Google results, paid ads, industry platforms, and AI assistants
Captures demand across the entire search journey, from early research to high intent queries
Combines SEO, Google Ads, and AI discovery to maximize visibility and reduce reliance on a single channel
Strengthens your brand authority so search engines and AI systems recognize and recommend your solutions
Uses search data and user intent to guide smarter marketing decisions and content priorities
Creates a sustainable source of qualified traffic and leads through coordinated organic and paid strategies
Meet The Trainers
STEFFEN HERINGHAUS
Founder five elements digital
Steffen is a digital marketing and SEO expert with over 25 years of experience. Founder and CEO of five elements digital, a boutique agency for publishers and classifieds, Steffen has built and managed 100+ SEO websites and overseen 150+ client accounts across multiple industries. Former Chief Digital Officer at Ringier Romania, Steffen has held roles at Google and SwissVenture and lectures on SEO and AI at SNSPA.
OANA LEFTER
Managing Partner
Oana Lefter is an experienced marketing and sales consultant for the B2B market. Since 2008, when she joined NNC Services, Oana has been involved in hundreds of marketing and communication projects for clients on both the local and international B2B market. Oana is a Business Partner at NNC Services, where she leverages her background of over 15 years’ experience driving business partnerships, streamlining processes, and maximizing growth opportunities.
SEE HOW WE HELPED OTHERS
FAQs
What will I learn in this SEO, AEO and Ads course?
This course teaches how modern search visibility works across three key areas: SEO (Search Engine Optimization), paid search campaigns such as Google Ads, and AI search visibility through AEO and GEO strategies.
Participants learn how search engines work, how buyers research solutions, how to structure SEO and Google Ads campaigns, and how to optimize content so it can also appear in AI-generated answers.
Do I need previous SEO or Google Ads experience?
No advanced experience is required.
The course starts with the fundamentals of how search works, then gradually moves into SEO foundations, Google Ads campaign structure, and AI search optimization strategies.
Participants with some marketing experience will find it easier to apply the frameworks immediately.
What is AEO and why is it important?
AEO stands for Answer Engine Optimization.
Instead of only ranking websites in search results, AI-powered systems such as Google AI Overviews, ChatGPT, Perplexity, and Gemini generate direct answers using information from trusted sources.
AEO focuses on structuring content and authority signals so that your brand becomes a source cited in these AI-generated answers.
How are the sessions delivered?
The course is delivered in a hybrid format.
Participants attend live weekly training sessions lasting approximately 2 to 2.5 hours.
In addition, they receive access to a learning platform with exercises, templates, and additional resources to apply what they learn.
When does the course start?
The first cohort is expected to launch on April 28.
Seats are limited to maintain an interactive learning environment during live sessions.
Thoughts from Our Community
Over the course of six weeks, I gained practical, hands-on knowledge that I have already started applying to my campaigns, with impressive results.
Before starting this course, I knew about the power of ABM, however, I was a little apprehensive about how relevant this course would for my niche industry and area of work. I was proved wrong! This course has reignited my passion for ABM and proven to be deeply significant and impactful for my work. 100% recommend!
I felt that, once a week, meeting with the same group of people would give us, internally at Noon Dalton, the ability to be able to look at the different opportunities that are out there, evaluate which ones make the most amount of sense for us, and then give us the time frame to implement them with accountability.
Start Building Your Search Visibility Strategy
Traditional search marketing is being disrupted. Simply “ranking #1” is no longer enough when AI assistants provide instant answers and Google Ads dominate the fold.
To win today, companies must compete for visibility across three pillars: Organic Search (SEO), Paid Advertising (Google Ads), and AI Discovery Systems (SGE/LLMs). This program gives your team the blueprint to dominate all three. By the end of this bootcamp, you won’t just be reacting to algorithm updates; you’ll be leading the strategy that captures demand wherever it happens.
Seats are limited for the April 28th cohort to ensure high-quality interaction.