If you’re a B2B marketer, you’re most likely always looking for tools that make your job a little easier—whether it’s speeding up design work, streamlining content creation, or helping your team stay on brand. That’s precisely why we tested Designs.ai, and now we’ll explore what it does well, where it falls short, and how it fits into a B2B marketer’s toolkit.
What’s in the Toolbox?
Designs.ai is a multifunctional platform offering a suite of tools designed to simplify your creative workflow. Whether you’re working on graphics, copy, videos, or branding assets, there’s something for you. Here’s an overview of what you can expect:
1. Brand Kit Setup
A feature that helps you maintain brand consistency across projects by allowing you to:
- Upload and save your brand colors and brand fonts.
- Automatically apply these elements to templates and designs.
This is particularly useful if you juggle multiple campaigns or collaborate with a team. No more worrying about whether that shade of blue matches your logo.
2. Team Management and Assets Reporting
If you’re managing a team, Designs.ai lets you:
- Assign roles and permissions.
- Keep track of design assets.
- Generate reports on asset usage.
It’s a solid feature for keeping everyone on the same page and ensuring brand guidelines are followed.
3. A Suite of Creative Tools
Designs.ai bundles together several handy tools, including:
- Color Matcher: Helps you find complementary color palettes.
- Graphic Maker: Generates ready-to-use visuals.
- Font Pairer: Suggests font combinations that work well together.
- Social Media Marketing Calendar: Offers planning templates for social campaigns.
It’s like having a mini-design agency at your fingertips. But while these tools are convenient, they come with their own set of quirks.
The Wizard Experience: Quick Designs, Quick Decisions
The wizard interface is one of Designs.ai’s standout features. It’s designed to make the process of creating graphics or videos as simple as possible.
Designs AI Wizard Dashboard
4-Step Process:
- Pick a Format: Choose from options like social media posts, blog headers, videos, and more.
- Input Variables: Enter basic details like text, colors, and images.
- Generate Design: The AI generates multiple design options based on your input.
- Edit Template: Fine-tune the design with the drag-and-drop editor.
Pros:
- User-Friendly: The interface is simple and intuitive, making it easy for beginners.
- Inspiration on Demand: If you’re stuck, the wizard can spark ideas and give you a starting point.
- Drag-and-Drop Editing: Customize designs without needing technical skills.
Cons:
- Repetitive Outputs: The AI tends to generate similar designs, even with different inputs.
- Limited Input Options: The customization is basic compared to more complex tools like Canva.
- Template Quality: Not all the suggested templates are usable or relevant for B2B needs.
The wizard is great for quick projects or brainstorming sessions, but you might find it limiting for more elaborate campaigns.
Designs AI Editing Dashboard
Editing Templates
The template editor in Designs.ai feels familiar if you’ve used Canva. It’s built for ease of use and offers features like:
- Drag-and-drop functionality.
- A wide gallery of photos and design elements.
- The ability to apply brand colors and fonts automatically.
What sets Designs.ai apart is its brand kit integration, allowing you to apply your brand colors and fonts across all elements with a single click, ensuring consistency and saving valuable time. Additionally, it provides high-quality mockup templates that help showcase your designs in realistic contexts, making it easier to visualize final outputs for presentations, social media, or client pitches.
Designs AI Presentations Template
Pros:
- Intuitive Interface: Easy for anyone to use, even non-designers.
- Brand Consistency: Quickly maintain brand standards across designs.
- Versatile Library: Offers a wide selection of images and design elements.
Cons:
- Not Groundbreaking: It does what Canva does but doesn’t add much innovation.
- Template Limitations: Some templates just don’t fit professional B2B contexts.
If you’re looking for a quick way to create visuals for blog posts, social media, or presentations, it does the job. But if you need highly customized, unique designs, you might still need a professional designer.
The Copywriting Tool: Fast Copy, But Not Always Fabulous
Another feature that we tested is the copywriting tool, which uses AI to generate content. Here’s the workflow:
- Enter a Prompt: Provide details like target audience, tone, and key messages.
- AI Creates Copy: The AI generates text in various formats (blogs, emails, social posts).
- Copy and Paste: Select the version you like and tweak it to fit your needs.
Designs AI Copywriting Tool
Pros:
- Variety of Styles: Choose different writing tones and formats.
- Beginner-Friendly: Great for marketers who need a starting point or struggle with writer’s block.
- Time-Saver: Generate draft copy quickly for blogs, emails, and press releases.
Cons:
- Limited Depth: The AI-generated content is basic and lacks nuance for niche topics.
- No Feedback Loop: It doesn’t refine content based on your edits.
- Language Support: No support for Romanian, which could be a drawback.
The Video Maker: Quick Clips, But Keep Expectations Low
Designs.ai’s video maker aims to simplify video creation. The steps are similar to the wizard; you begin by entering a prompt, such as a script or a brief description. The platform then generates a video complete with visuals and an AI-powered voiceover. Finally, you can edit the video by customizing text, images, and transitions, making it easy to produce polished content quickly and efficiently.
Pros:
- Templates and Themes: Offers a variety of video styles.
- Drag-and-Drop Editing: Simple interface for basic edits.
Cons:
- Voiceovers: The AI voice is robotic and uninspiring.
- Customization Limits: You can’t use more than 20 sentences or 2,500 words.
- Visual Quality: The selected visuals may not always fit your message.
It’s useful for quick social media videos or simple explainers, but for high-stakes content, you’ll likely need more advanced tools.
Is Designs.ai Worth It?
If you need a versatile, budget-friendly tool for quick designs and copy, Designs.ai can be a valuable addition to your toolkit. It won’t replace professional creatives or advanced software, but it can save time and provide inspiration.
Best for:
- Quick-turnaround projects.
- Small teams or solo marketers.
- Consistent branding across simple designs.
Not Ideal for:
- Complex, high-quality video production.
- Niche or highly customized copywriting.
- Projects requiring extensive creative control.
Think of Designs.ai as your creative intern: helpful for the basics, but you’ll still want to review the work before hitting “publish”. If you’re still undecided about investing in this tool, you can check our social media services and book a free consultation, so that we can guide you more efficiently towards choosing the right toolkit!
