B2B PROSPECTING ACADEMY

B2B Prospecting Academy powered by NNC is a course designed for sales professionals and business owners that want to generate more leads and attract new opportunities for their business.

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WHO IS THIS COURSE FOR?

Sales People

Learn to recognize which methods are not delivering the promised outcomes. Ensure a review procedure is in place so that you may change your game plan.

Business Owners

Through b2b lead generation training, provide your organization a competitive edge by arming them with the appropriate tools.

Sales Managers

Allow your staff to build enjoyment into their interactions with clients so that the purchase occurs in a win-win situation.

Marketing Managers

Marketing strategies based on “spray and pray” are no longer necessary. Large quantities of data and communication channels enable you to fine-tune your b2b prospecting strategy.

Business Development Managers

Encourage your employees to infuse a sense of excitement into their contacts with customers, so creating a win-win situation for all parties. The better trained your sales team is the better results for your entire company.

Growth Hackers & Enablers

When it comes to prospecting, the logic is simple: the more prospects you produce, the greater your chances of closing a transaction. According to this assertion, effective prospecting will increase your growth.

HubSpot Platinum Partnership

We want to grow your business faster. We’re in the growth business. 

WHY SHOULD YOU TAKE THIS COURSE

Bootcamp courses is designed to cover the entire sales cycle and integrates a wide range of automated tools to increase the overall efficiency.

You’ll be guided through a series of steps that will help you identify the right goals, the sales process, marketing and sales alignment, suitable leads, or ways to connect with these ideal customers.

THE INFORMATION YOU GAIN DURING THE COURSE

During the course you will acquire the knowledge, the tools and the context to implement real automated marketing campaigns.

The spotlight will be on the actual business leads and opportunity generation activities and adapting your own prospecting method, sales process and demand generation channels.

You’ll be guided through a series of steps that will help you identify the right goals, the sales process, marketing and sales alignment, suitable leads, or ways to connect with these ideal customers.

Forbes Business Council

You’ll meet the right people and start making significant connections quickly at Forbes Business Council.

WEEKLY COURSE AGENDA

  • Week 1 - Set Up Your Journey

    Habit, how adults learn, recent successful learning experiences?

    What is a vision board and why would you use one?

    Why Reach Out to New Prospects?

    Good Sources of Contacts

    Ideal Customer Profile & Buyer Personas

    What is the VALUE you (your product/service) provide to your customers

    Week 1 Review

    Week 1 Assignments

  • Week 2 - Prospect your market

    Week 1 Review

    Week 2 Preview

    Positioning Statement

    Competitive Matrix

    Buyer Intent and Sales Triggers

    Your Company Story

    Lead Sources

    Week 2 Assignments

  • Week 3 - Build Your Prospecting Process

    Week 1&2 Review

    Week 3 Preview

    The Prospecting Process

    Prospecting Sequences & Personalization

    Select your audience or better yet address your select audience (Target Account Lists)

    Week 3 Assignments

  • Week 4 - Inbound, Quick Wins And Low Hanging Fruits

    Week 3 Review

    Week 4 Preview

    LinkedIn Profile Optimisation

    LinkedIn automation, personalize 1:1 conversations, Sales Navigator

    Building the Prospecting Habit

    The Anatomy of the Perfect B2B E-mail Reachout

    Week 4 Assignments

  • Week 5 - Connect Conversation

    Week 4 Review

    Week 5 Preview

    Connect Conversations: Drill into Touchpoint 1 from the process

    When to Call Prospects

    The Call Structure

    Maintain the Prospecting Habit

    Week 5 Assignments

  • Week 6 - Discover the Opportunity

    Week 5 Review

    Week 6 Preview

    Video Prospecting

    The Discovery call

    Maintain the prospecting habit

    Week 6 Assignments

  • BONUS MATERIALS

    Deal Stages

    Sales Plan 

    Final RECAP

YOUR TRAINERS

B2B Prospecting Academy | NNC Services

LOREDANA NICULAE

CEO

Loredana Niculae is an accomplished entrepreneur and business leader with a track record of building digital performance teams and promoting digital growth via multi-discipline collaboration. Loredana founded NNC Services, a leading marketing automation consulting firm with offices in Boston, the United States, Romania, and Poland. Loredana is a B2B Prospecting Academy instructor and holds numerous certifications in marketing and martech automation and many other technology businesses on value creation, strategic coaching, and marketing automation tools and technologies.

B2B Prospecting Academy | NNC Services

OANA LEFTER

MANAGING PARTNER

Oana Lefter is an experienced marketing and sales consultant for the B2B market. Since 2008, when she joined NNC Services, Oana has been involved in hundreds of marketing and communication projects for clients on both the local and international B2B market. Oana is a Business Partner at NNC Services, where she leverages her background of over 15 years’ experience driving business partnerships, streamlining processes, and maximizing growth opportunities.

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